What does it all mean? This is where everyone, I mean EVERYONE in the wine business gets the fire in their belly.
Bottling? Better get it done which means blending and any other processing has to be ready to go.
Vineyard? Time for those last passes "de-gobbing," dialing-in the crop level, adjusting the canopy one last time and scheduling the last mildew treatments.
Harvest preparation? Field equipment must be ready, any repairs that are needed have to be done, spare parts that have to be ready (because you KNOW it will be tough to get them when it's crunch time).
Winery? The tanks need to be ready for the onslaught, the picking bins and crush equipment need cleaning. The supplies need to be lined up (don't forget the yeast, if that's your technique- SO MANY CHOICES, now).
Crush workers? Better get those vacations in and make sure that everyone is pumped up for the long days, 7 a week.
Of course, after the adrenaline rush is over, there's the hurry-up-and-wait thing that lulls us into a false sense of mellowness. Now that I've posted this, I will commence a full frontal attack on these very issues... GOTTA GO!